How your business brand is perceived

How your business brand is perceived

Know the difference between brand perception vs. reputation to maximise business growth IN TODAY’S competitive business environment, where trends shift rapidly and customer loyalty is hard-won, understanding the distinction between brand perception and brand...
Life insurance vs. funeral cover

Life insurance vs. funeral cover

Why it’s vital to understand the difference IN THE 2025 FNB Retirement Insights Survey, 78% of respondents South Africans over 60 said that they have funeral cover, while 38% (of the total market) confirmed having life insurance.  The gap says a lot. Most South...
Time is, indeed, money!

Time is, indeed, money!

AUTHOR: SARAH NICHOLSON How to make time work for your money IT’S OFTEN said that time is money—and when it comes to your finances, that’s absolutely true. The principle of the time value of money is simple: money available today is worth more than the same amount in...