27 ways retailers try to catch you; 10 ways to fight back!
WE’VE ALL POPPED INTO A SHOP to buy bread and milk, and found ourselves at the till with a basketful of groceries. However, while we may blame ourselves for shopping impulsively, we are often the target of tried-and-tested psychological techniques that encourage shoppers to spend.
Once you recognise these marketing techniques, you can make informed buying decisions and have more control over your budget.
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