We studied guest experiences to find out!

A SELLING point of hotels has traditionally been the standardised service offered by their trained staff.  In contrast, ‘peer-to-peer’ accommodation – of which Airbnb is the most popular host platform – is usually run more informally by individual hosts who have little (if any) formal hospitality training.

What they offer instead is personal interaction, a sense of authenticity, and local knowledge about the area – and our multi-year research shows that this is often rated much more highly by visiting guests.

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